This Cookies Policy explains how we use cookies and other tracking technologies on our websites, and gives you information about how you can control our use of them.
We may use these technologies to collect Personal Information or other information that becomes Personal Information when combined with other data in accordance with our Privacy Policy.
Cookies are small text files that are stored in the Internet browser or by the Internet browser on a user's computer system. When a user visits a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.
We use Cookies and other tracking technologies for different reasons:
We use the Remarketing or "Similar Target Groups" feature of Google Inc. on our website. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). This feature is designed to help analyze visitor behavior and interests. Google uses cookies to analyze website usage, which forms the basis for creating interest-related advertisements. The cookies are used to record visits to the website and anonymous data on the use of the website. There is no storage of personal data of visitors to the website. If you subsequently visit another website in the Google Display Network, you will see advertisements that are highly likely to include previously accessed product and information areas. Your data may also be transferred to the USA. The European Commission has issued an adequacy decision for data transfers to the USA. Processing is based on Art. 6 (1) lit. f GDPR in the legitimate interest of targeting website visitors with targeted advertising by placing personalised, interest-related advertisements for visitors to the provider's website when they visit other websites in the Google Display Network. For reasons arising from your particular situation, you have the right at any time to object to this processing of your personal data based on Art. 6 (1) f GDPR.
You can permanently deactivate the use of cookies by Google by downloading and installing the plug-in provided here.
Alternatively, you can opt out of the use of cookies by third parties by going to the Network Advertising Initiative opt-out page and implementing the opt-out information provided there. For more information about Google Remarketing and its privacy policy, please click here.
On our website we use the online advertising program "Google AdWords" and in this context conversion tracking. Google Conversion Tracking is an analysis service provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). When you click on an ad placed by Google, a conversion tracking cookie is placed on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification.
If you visit certain pages of our website and the cookie has not expired, Google and we may recognize that you clicked on the ad and were directed to that page. Each Google AdWords customer receives a different cookie. As a result, there is no way that cookies can be tracked through AdWords customer websites. The information collected through the Conversion cookie is used to compile conversion statistics. We learn the total number of users who clicked on one of our ads and were directed to a page tagged with a conversion tracking tag. However, we do not receive information that personally identifies users. The processing is based on Art. 6 (1) lit. f GDPR for the legitimate interest in targeted advertising and the analysis of the effect and efficiency of this advertising. For reasons arising from your particular situation, you have the right at any time to object to this processing of your personal data based on Art. 6 (1) f GDPR. For this purpose, you can prevent the storage of cookies by selecting the appropriate technical settings in your browser software. However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You will then not be included in the conversion tracking statistics. You can also deactivate personalised advertising for you in the Google advertising settings. Instructions can be found here. In addition, you can deactivate the use of cookies by third-party providers by calling up the deactivation page of the Network Advertising Initiative and implementing the additional information on opting out mentioned there. Further information and Google's privacy policy can be found here.
You have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can prevent the cookies from being saved and the data they contain from being transmitted. Cookies that have already been saved can be deleted at any time. However, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent. Under the following links you can find out how you can manage (among other things also deactivate) the cookies in the most important browsers:
